I feel like this is where advertising does great things. People have talked about the issues in DRC for years and years, but Falling Whistles is doing an amazing job of spreading the word and getting people involved in the cause. They tell an intensely emotional story, children being put on the front lines of war with only whistles to defend themselves. They use that to drive the cause “Be a whistleblower for peace.” People buy into the cause by buying a whistle to wear their protest. The whistle’s iconic in appearance, people (including celebrities) are proud to don them to show their part in this great cause, and it helps spread the word. Best part, 100% of proceeds go to help rehabilitate war affected children in the Congo.
Falling Whistles has told the story so beautifully. The survivors in the Democratic Republic of Congo are not just nameless faces in a country no one cares about anymore. FW has given them names, stories, and emotional ties to anyone who will listen.
Source: fallingwhistles.com
