Love em or hate em, with some strategic thinking QR codes can be used effectively. Here’s a link to 7 uses that might change your way of looking at them… With the exception of the QR codes on the girls vag area, which is just idiotic, these are pretty creative examples of how we could use them, especially the “stepping into the commercial” idea that leads to an app download. 

People wrongly hate QR when they should hate the way we stupidly have been implementing them. If a QR is simply a link to a business site, a BUY NOW, or something equally as unappealing, then you’re doing it wrong. There has to be a reward.

I think the key to using QR is either to either be useful, by helping someone like the airport example or be entertaining by taking it a step further within the phone - Not just a website link or exclusive ad like Calvin Klein did, but to an interactive experience of some sort, possibly unique to each individual. Maybe we could use facebook connect, personal pics/videos, or existing music library within the users’s phone to personalize an experience for each individual. Or, use the medium the qr code is on to integrate digital with traditional and turn a print ad into a talking face like this example.

Whatever you may have thought before, QR use is on the rise, and we’re learning more creative ways to use it. Get ready to love QR.

2 Notes

  1. adninja posted this
Close