70% of Americans now say they look at product reviews before making a purchase

79%  of   consumers  now  say  they  use  a  smart- phone  to  help  with  shopping

83% of moms say they do online research after seeing TV commercials for products that interest them

So if everyone is looking up product information, features, benefits, reviews on their own is it really necessary to jam pack this information in ads? Consumer’s are getting smarter about shopping, using smartphones and barcode scanners to find information like best price, values, and reviews. They seek and find this information pretty quickly, and at many times in store at point of purchase.

How can we help consumers be informed about products when they want to know about it? Can we create mobile sites solely based on educating shoppers on your brand’s products in a way that’s quick and helpful for them while in store?

And can we just focus most of our ad spend to focus goals on top of mind awareness and branding so that when they are in store they think of us first? Why waste space and time on details if they’re gonna seek that information on their own at POP anyway? 

There’s a video and a white paper to download at the link.